Don't understand why everyone acts as if this is a big, life-ending shock or surprise. All of these companies are trying to find ways to milk as much money as they can from their consumers. Have you not noticed that most games are nothing more than a shell of the game's concept? Remember when games could last 40-90 hours or more? Now they're never longer than 4 hours with fish-hooks allowing further adventures through purchasable DLC.
ALL companies want to do this, they are just waiting for the first person to make a move so they can join in as well. Just like how the airline companies wait for the first one to add some ridiculous surcharge so they can all do it. This is just a way for a company to keep making a few extra bucks off the used games market since they don't get any kind of royalty for the selling of a used game.
Capitalism, baby. QQ all you want, but in a couple years it'll just be the norm. If you can't afford to do the things you enjoy, you should re-evaluate where you stand in life and make adjustments.